• The NMBC.tv Video Ad consists of a 15 and 30 second streaming ad (4:3 aspect ratio - 320x240 or 16:9 aspect ratio - 426x240) and a 300x60 horizontal ad that expands upwards to the total size of 300x240 while the streaming ad is playing.
• There are two placements available with the NMBC.tv Video ad. One is a pop-up player that is offered on a site-by-site basis. The other is a within-page player appearing on a user's My Video page.
  

1. The user chooses to view streaming content on NMBC.tv and clicks a streaming link.
2. The NMBC.tv Video Player appears in a new window or within the embedded video page.
3. The streaming ad plays and the 300x60 banner expands upward to a total size of 300x240.
   1. NMBC.tv Video Player will essentially 'hide' the control buttons during the streaming ad play which will not allow the user the opportunity to stop the stream during the ad. The only option the user will have to close out of the advertisement is by closing the pop up player completely.
   2. If the advertisement is closed, the user will not see the selected content following.
4. Upon completion of the advertising stream, the expanding section of the Flash ad will retract back into the 300x60 persistent placement and remain visible in the player until another content stream is selected and a new streaming ad is played.
5. The selected streaming content plays.
6. The user will have the option to expand and replay the 300x60 ad once the initial play has completed. NOTE: Initiating the action will not replay the streaming ad.
7. The streaming ad appears before every other content selection.

• Submit BetaSP tape to be converted to digital format, or;
• Submit digitized file. Accepted video formats (note: these formats will be re-encoded into WMV):
  • Windows Media Format
  • QuickTime
  • MPEG
    

• 15-30 second Beta SP tape
• Submitted to Savvis for Encoding to WMP 9 streaming file (see submission location guidelines below)
  

• Max file size = 2MB
  • Digital file should be built to highest streaming quality which could potentially exceed the 2MB file limit
• Digital files should be built to fit either 4:3 (w320x240h) frame dimensions or 16:9 (w426x230h) frame dimensions
  

• 2 .jpg images
• Flash file

• 1 – 300x60 .jpg file
• 1 - 300x240 .jpg file
• .jpg ONLY supported – unable to support .gif or animated .gif images
• Max file size = 20k per each file
• Maximum of 2 Click-through URL's allowed/required - 1 for the 300x60 .jpg, 1 for the 300x240 .jpg

• Only .jpg images can be submitted (cannot use .gif)
• Third-party served .jpg images will not be supported. All images must be hosted by NMBC.tv
• .jpg files will be dynamically imported into a NMBC.tv Flash container
• Functionality is not as customizable as creating a pure Flash file is
  • Only 2 click-through URL's will be allowed (1 for the 300x60 .jpg, 1 for the 300x240 .jpg)
  • Expand/Collapse labels will be contained in the common .swf file which will be referenced and will provide the expanding functionality of the 2 .jpg images. Agencies/clients will not have the ability to create their own labels and customize placement of those labels. Labels will sit in the top right hand corner to ‘expand’ and the top left hand corner to 'collapse'. See illustration below:

• Single Flash file containing the expanding and resting portions. The Flash stage should be set to 300x240
  • Fully expanded state = 300x240
  • Collapsed state = 300x60
• Flash 5.0 or above
  • If Flash 6 or above is used, the following code must be present (exactly as shown) as a frame action on frame 1 of the Flash file.
    
    • System.security.allowDomain(fd);
      
• Max file size = 50k
• Maximum of 2 loops
• Both the .swf and the .fla file must be submitted during the submission process
• Click command should open new window
• Build in ability to expand/collapse creative (with labels on creative) after initial 15 - 30 second ad play has finished
• Tracking tags should be submitted in the following format:

Example:
<!—Click-->
http://ad.doubleclick.net/click;h=v2|3323|0|0|*|g;6531562;0-0;0;8588164;31-1|1;3756702|3774598|1;;?http://msn.com/msn/data/promo/
<!--Impression-->
http://ad.doubleclick.net/imp;v1;f;6531562;0-0;0;8588164;1|1;3756702|3774598|1;;cs=f?http://m.doubleclick.net/dot.gif

• Note that NMBC.tv does not support the ability to implement 'ad'/'jump' tracking tags.
• Built-in ability to expand/collapse creative (with labels on creative) after initial 15-second ad play has finished
• Use single Flash file including the 300x60 banner ad with expanded 300x240
• Audio must never be used to avoid conflict with streaming TV commercial audio
• Animation is limited to first 15 - 30 seconds; continuous looping animation not accepted
  • Extremely light (if any at all) animation should be used to avoid conflict with the streaming video portion. This placement should be used more as a billboard that enhances the streaming video rather than an animated banner
  • Interactive functions in the expanding state are recommended to invoke user interaction but must stop if the user collapses the ad
• Flash files require that an FSCommand is embedded in the file. See Flash guidelines below.
• Creative must feature a 1 pixel border (gray [#666666] or black [#000000] is recommended, though any color that clearly distinguishes the ad from the content may be used)
• There will be no down-level experience for the streaming ad. If user does not meet the minimum requirements, the NMBC.tv Video Player will not open
• User control, COLLAPSE must only be visible AFTER the first play. User control, EXPAND must only be visible in the 300x60 residual banner state. The user should not have the option to COLLAPSE the expanded portion when the corresponding TV Commercial is playing
• The duration of the Flash asset on the first expansion is controlled by the streaming video commercial and not in the Flash asset itself. (see Flash file structure below)  If the streaming commercial is :15 seconds, the Flash ad will remain expanded for the same duration.  After the ad is collapsed the user can again expand the ad, but must manually collapse the ad or the ad will remain in the expanded state.
  

Flash File Structure:
If you have not received the .FLA template that includes all of the below code, please contact your sales representative.

FLA Template (Flash MX) – The .FLA template contains all of the necessary NMBC.tv code to make the ad function. Please refer to this spec document and the instructions layer in the Flash file for clarity.

Flash Ad Requirements
The Flash vendor creating the swf file must adhere to specific coding requirements of the Flash file. They are as follows:
1) There will be one Flash file representing the expanded banner (300x240) and the residual banner (300x60) experience. The residual banner component will contain an EXPAND button that, when user initiated, will expand the ad. All clear gif tracking calls will be initiated either by the load of the banner Flash, or by an fscommand() within the banner file that will initiate an http call.
2) Frame 1 of the banner component should not have any animation, sound or graphic.
3) The code that must appear in the invisible button (click-through URL button) on top of the banner file is:
on (release) {
   fscommand("URL1");
     }
4) Code to be used in the EXPAND button
on (release) {
  fscommand("NGAPReplay", "NGAPExpand");
}
5) Code to be used in the COLLAPSE button
The FLA template includes this code and the buttons may be customized and relocated, as long as it is clear to the user that they are present and they function
on (release) {
tellTarget ("/") {
gotoAndPlay("NGAPCollapse");

FSCommand Descriptions
Command: URL1
Parameter: None
Description: This will invoke the URL based on information that is completed at the time of the ad creation.
Example: fscommand("URL1") - will go to a URL specified when creating the ad.
 
 
Command: NGAPReplay
Parameter: Optional Frame Number
Description: When the replay button of a Flash asset is clicked, the movie will either rewind  and start playing at the first frame, or it will go to the optional frame number and begin playing.
Example: fscommand("NGAPReplay", "2") - will go to frame 2 and begin playing. Since frame 1 is blank, frame 2 should be designated as the start of the replay.
Frequency control for the streaming ads is such that a user will see an advertisement upon selection of every other content stream. The streaming ad will also run in parallel with an expanding ad (420x240) which will take over the meta data content section during the 15 second duration of the advertising stream.