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January 14, 2005
TheBoomer.com sprang from the 1998 book, The Wealthy Boomer, followed by a magazine version which published for four issues in 2000 in the National Post. The website version began in 1999 with three discussion forums and continues today as both www.wealthyboomer.com and www.theboomer.com. The three forums are Wealth, Wisdom and Well-Being. In the past five years, The Wealth discussion forum has grown to become one of the most respected independent sources of financial discussion in Canada. Also popular are the Wisdom forum, which focuses on politics and religion; and the Well-Being forum, which is devoted to health, relationships, humor and pop culture. Starting at the Financial Forum in Toronto, TheBoomer.com discussion forums will be conducting interviews and surveys to find out what consumers really want from the financial industry. This is an opportunity to take the pulse of an often overwhelming and confusing financial marketplace. Why sponsor TheBoomer.com? - We offer a new interactive way to get your message across to your market. Baby boomers represent the biggest demographic in terms of household wealth and corporate leadership. As members of the "Sandwich Generation" boomers also make major decisions regarding their aging parents [health care, nursing homes, retirement homes, funeral arrangements etc.] and their own children [education, career guidance, marriage etc.] As a result, boomers are the key decision makers and influencers for a myriad of products and services aimed at all three audiences - virtually the entire buying public. Your banner ad at TheBoomer.com provides 24-hour-a-day enduring material that lives long after a trade show has come and gone. Thousands of unique users across Canada are reading and posting on the forums virtually every minute of the day, with peak traffic during the business day. People are using the forums to seek independent advice, advisors are there to understand their customers, writers and media people use the site for quick research and story ideas. Engage in conversation with your customers, investors, consumers, advisors, consultants, everyone who was born in around 1946 and '64, as well as the needs of their children and their parents. Interact daily with prominent
financial journalists like Jonathan Chevreau. TheBoomer.com community extends to all ten provinces of Canada and is now attracting global Internet traffic. Enduring material available on the Internet 24/7. Sponsorship Package Rotating banner and button
links on theboomer.com $5,000 per annum
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